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If you are considering printing flyers as a way to advertise the goods or services offered by your company, review these tips, and receive a bit of information about flyers in general.

What is a Flyer?

First, let's consider exactly what constitutes a flyer, as opposed to a pamphlet or circular. Fliers are sometimes called a handbill. This is in reference to their normal use, which is as a form of advertisement for goods or services. Flyers have been around for centuries in one form or another. As a promotional tool, flyers don't really target a specific audience, except, perhaps, as distributed to a particular physical location, such as a neighborhood. Often they are distributed by hand, taped to street signs or tacked to telephone poles or even inserted beneath the windshield wipers on parked cars. Some companies choose to have their sales people take them out on calls and offer them to clients or hand out at community events or meetings. Another option is to mail them as either self-mailers or in envelopes. Many times, flyers can be found at the local grocery store or other shops on a bulletin board for the express purpose of sharing information.

Considerations for Printing Flyers

Fliers are always printed on a single page and any more and it would be considered a pamphlet or brochure. There is really no limit to size (unless you get into poster size, which makes the cost of production and printing higher); choices include a full page, half page, or very small, credit card size. Most flyer printing services should be able to offer a variety of options as to the color, weight, and style of paper used. If cost is a consideration, the cheapest option is to print on plain white, lightweight paper. For the best quality fliers, consider using a glossy or heavyweight paper stock in an eye catching color. You can also add graphics printed in four-color ink.

Flyers Are a Low-Cost Form of Advertising

Printing flyers is one of the cheapest methods a company can use to advertise or promote. It is far less expensive that placing an ad in a newspaper or magazine. A flyer print job is considered a "short run". Because they need minimal setup, the cost to copy or print them is also minimal. For the best deal, try using a service to print flyers online. Printers should provide production in one business day, free standard shipping, and a price much lower than retail competitors. And the process is normally really easy. This saves both time and money. If your company has slashed its marketing budget, why not consider printing flyers as a form of effective, yet low-cost advertising?

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